Exness Vietnam - Commemorative Logo Design
Overview
Role: Logo Designer, Brand Designer
Timeline: 2023
Tools: Adobe Illustrator, Photoshop, Figma
What I Did
Researched the milestone story and defined the visual direction
Designed the commemorative logo concept and symbol structure
Integrated Exness brand identity with Vietnamese national elements
Created logo variations and merchandise mockups for the team event
Context & Problem
Exness reached a historic milestone of $1 trillion in trading volume, with strong contributions from the Vietnamese market.
To celebrate this achievement during a Vietnam team outing, a commemorative logo was created for event merchandise.
The challenge was to design a visual that could represent both the global milestone and the Vietnamese market contribution, while still remaining consistent with the Exness brand identity.
Design Solution
The logo concept combines trading symbolism and human collaboration to represent the $1 trillion milestone.
Candlestick-inspired Forms
The vertical elements are inspired by trading candlesticks, referencing the financial market and Exness’s core business.
Human-like Silhouettes
These shapes are stylized to resemble people lifting the Exness symbol, symbolizing the collective effort of the team and market behind the achievement.
Vietnam Recognition
The star element references the Vietnamese flag, acknowledging the contribution of the Vietnam market to this global milestone.
The concept communicates that the milestone was achieved through both market growth and the people behind it.
Final Outcome
The final logo integrates Exness brand elements with Vietnamese symbolism to celebrate the milestone.
The design was applied across event merchandise and digital materials, creating a unified visual identity for the Vietnam team celebration.
Mockup
.webp)
.webp)
